Effective landing pages are crucial for engaging and converting online visitors. The choice of a landing page builder significantly influences the success of your online marketing campaigns. This article dives into the 7 best landing page builders, dissecting their strengths and unique offerings.
Related Article: Landing Page Best Practices for High Conversion Rates
Table of Content
What should a landing page builder include?
Creating a compelling landing page requires the right tools. A quality landing page builder should encompass:
- Choose a builder that allows easy customization without extensive coding. CSS should be optional, not mandatory, ensuring a hassle-free experience for users.
- A robust selection of templates for common concepts facilitates quick iteration. Quality templates take precedence over quantity, ensuring professional and visually appealing landing pages.
- The builder should offer flexibility in integrating various calls to action (CTAs), whether it’s collecting emails with Mailchimp, prompting phone calls, or facilitating immediate product purchases.
- Comprehensive analytics or compatibility with Google Analytics is crucial for monitoring the effectiveness of your marketing efforts. Insightful data enables informed decisions and continuous optimization.
- The option to use a custom domain enhances brand identity. A good landing page builder should allow users to establish a unique online presence with their own domain.
With the right landing page builder, marketers can efficiently capture leads, deliver targeted messages, and drive desired actions from their audience.
Best free landing page builder
Carrd (Web)
Carrd, a top-notch free landing page builder, requires no account for setup. Its user-friendly interface and somewhat restrictive layouts simplify page creation.
The Basic plan, free for three sites, serves basic needs, with affordable Pro Standard plans unlocking advanced features for a mere $19/year.
Best landing page builder for driving email newsletter signups
ConvertKit (Web)
ConvertKit shines for email newsletter launches, tailored to creators like bloggers and musicians. With 50+ templates, customization is straightforward.
While some theme limitations exist, the free plan is a solid start, and the Creator plan (from $15/month) enhances automation and subscriber management.
Best landing page builder for small businesses with a budget
Unbounce (Web)
Tailored for small, offline businesses, Unbounce offers robust landing page solutions at $99/month.
Featuring both Classic and AI-powered Smart Builders, Unbounce’s real strength lies in A/B testing and targeting tools, providing dynamic content and efficient conversion optimization.
Best landing page builder for mobile-first landing pages
Swipe Pages (Web)
Swipe Pages excels as the best landing page builder for mobile-first experiences. Its intuitive drag-and-drop builder, A/B testing, and dynamic text replacement are standard.
What sets it apart is the creation of swipeable Mobile Slides, enhancing engagement on mobile devices. Ideal for diverse CTA goals, Swipe Pages offers flexibility and innovation
Best landing page builder for selling products
Leadpages (Web)
Leadpages excels as the best landing page builder for selling products. With an intuitive editor, it offers creative freedom, allowing users to add videos, forms, and more.
The Pro plan enables the creation of one-product stores with a streamlined checkout process. An AI writing assistant enhances copywriting possibilities for improved conversions.
Best landing page builder for small businesses on a budget
Landingi (Web)
Landingi stands out as the best landing page builder for small businesses seeking budget-friendly options. Notable features include Smart Sections, enabling easy updates across multiple landing pages.
Integration with various apps, including Stripe and Zapier, facilitates seamless payment processing and automation, making it an ideal choice for businesses targeting diverse customer segments.
The best landing page builder for automation
Zapier Interfaces
Zapier Interfaces, though less flexible, is a free beta tool for creating simple landing pages. Its focus on automation allows easy connection with other apps.
Templates for forms, Kanban boards, and chatbots provide versatility. As it evolves rapidly, it’s a valuable choice for those seeking simplicity and automation in their landing page creation.
Should you use a landing page builder?
Landing page builders are ideal for quick, single-page marketing sites with a clear call to action (CTA). However, if future expansion to a full website or online store is anticipated, building your own site may be more cost-effective.